https://www.franziskadoehla.com/home daily 1.0 2022-04-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg Home https://www.franziskadoehla.com/contact-me daily 0.75 2022-04-18 https://www.franziskadoehla.com/improved-booking-experience daily 0.75 2022-04-18 https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/9f356f0f-3d98-49e0-80da-6f913477b15d/app-to-reg-current.png Improving booking experience Current user flow from appointment preview screen to registration https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/43ff96be-aec7-4c89-a0ef-9ad8b3081dd4/app-to-reg-new-flow.png Improving booking experience User flow with the new CTA copy and a direct link to the registration screen https://www.franziskadoehla.com/medical-questionnaire-changes daily 0.75 2022-04-18 https://www.franziskadoehla.com/sick-note-initiatives daily 0.75 2022-04-18 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1608066266418-CHQC49XZZNQKNA7TGGP4/20140228_Trade-151_0046.jpg Sick note initiatives https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Sick note initiatives https://www.franziskadoehla.com/sick-note-paid-search daily 0.75 2022-04-19 https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/81fcc0bb-70d9-410a-b173-21606ae95637/search-trend-sicknote.png Sick note initiative 1: paid search campaign - Make it stand out Google search trend for the main sick note terms in German (Jan. 20 to present) https://www.franziskadoehla.com/sick-note-patient-requests daily 0.75 2022-04-19 https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/b0aae042-c49b-48a7-aebd-5faf423363fa/Sick+note+copy.png Sick note initiative II: Reduce patient requests In the first iteration we will add a blue box with essential information around private sick notes to the appointment preview screen and track if this reduces the number of calls CS receives regarding sick notes. https://www.franziskadoehla.com/sick-note-initiative-1-paid-search-1 daily 0.75 2022-04-19 https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/1578a6a9-39b5-4679-ac6d-3577effb777f/profile-titles.png Increasing consistency across doctor profiles - Make it stand out Example of 2 doctor profiles with differently written titles. In both cases the title should be Dr. med. https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/436700e7-18e3-4beb-8ed0-99fc99db7962/Screenshot+2022-04-18+at+17.36.43.png Increasing consistency across doctor profiles - Make it stand out Personal detail fields in the new onboarding form with title drop-down and field, that gets automatically generated. https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/3c78f28b-4cac-4e5e-9bb0-927a5a4e6d03/about-section.png Increasing consistency across doctor profiles - Make it stand out Example of 2 about sections from different doctors. https://images.squarespace-cdn.com/content/v1/625d3701f476f3155fd86461/bace11be-4a39-4152-ae6c-b26283516d6a/languages.png Increasing consistency across doctor profiles - Make it stand out Examples of the language section from 2 different doctor profiles